COMPANY PROFILE:
Adidas is a strong brand in athletic shoe business and the second largest company in the industry. The vision of company founder Adolf Dassler has long become reality, and his corporate philosophy the guiding principle for successor generations.
Adi Dassler’s aim was to provide every athlete with the best possible equipment. It began in 1920, when Adi Dassler made his first shoes using the few materials available after the First World War.
Today, the Adidas product range extends from basketball, soccer, fitness and training shoes to adventure and trail running shoes.
The Adidas name dates back to 1948, deriving from the first two syllables of Adi Dassler’s first and last name. One year later, Adi Dassler registered the Three Stripes as a trademark. After a period of almost 70 years, the Dassler Family withdrew from the company in 1989, and the enterprise was transformed into a corporation (“Aktiengesellschaft”).
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